About
Why Partner with Azureon?
We partner with growth-driven businesses to enhance the pool industry through collaboration, employee support, and innovative technology.

We seek partners with enthusiastic businesses driven to grow and committed to improving the pool industry.
Our brands matter, and they get a say in directing their future. We have pool company owners on our board of directors (BOD) who balance the big picture with small business owners in mind at every step.
We strive to use our platform to improve customer service via training, career opportunities, and benefits for existing employees. We also invest in technology to help our brand partners thrive.
Azureon's Vision
We Put People First
We provide, as people champions, a world-class experience for team members and customers
Our credibility, trust, and leadership stems from the actions, relationships, investments, and performance of our experienced pool industry leaders
The first-choice partner with Azureon Pool Companies, Customers, Team Members and Suppliers
Create lifelong, continuously improving, collaborative, deep, effective, and high-quality relationships with all of our constituencies

Azureon’s Mission
Building a Brighter Future Together
Be the destination organization for the best team members who provide a great experience for our customers by delivering:
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We drive continual improvements with our key constituencies by being:
- Customers: Accessible, Clear, Consistent, Knowledgeable and Reliable
- Suppliers: Growth-Oriented, Data-Driven, Influencers, Market and Industry Leaders and Strategic
- Brand Partners: Collaborative, Confidential, Fair, Honest and Streamlined
Our local market-leading brands are fueled by a shared passion to improve customer satisfaction and associate experiences by:
- Implementing and sharing best practices in processes, technology and leadership
- Improving our operations with clear goals and metrics, data-driven decision-making and training and talent management
Azureon’s Strategy
Achieving Excellence Through Strategic Growth
We are dedicated to the growth of the business to enable investments in technology, training, processes, and our people to achieve best-in-class customer and associate experience.
Our growth is fueled by meaningful partnerships with market-leading brands that help us positively impact the pool industry, enhance our reach, and deliver quality service with the right business mix.
We ensure high-quality integration at an optimal pace, combining precision with agility to achieve efficient operations.
Our cohesive and experienced leadership team, comprised of pool and business-building experts, uses proven strategies to create value for our customers and growth for our teams.
We reduce key business risks in critical areas, ensuring our organization’s secure and sustainable future.
Our Core Values
We are devoted to our customers and core values of integrity, teamwork, humility, innovation, responsibility, and leadership.
We create life-long relationships by making every customer feel certainty in our services, associates, and our company.
We build credibility and trust through integrity, transparency, and respect.
We build high-performance teams that are engaged, motivated, and aligned with our goals.
We invest in and develop people who are humble, love to work hard, and consistently provide positive interactions with teammates, customers, and suppliers.
Our curiosity, innovative and entrepreneurial spirit inspire us to create new solutions every day.
We are responsible in every interaction and transaction, causing us to be accountable and reliable to all our partners.
Everyone embraces leadership, prioritizing team and personal growth and well-being, creating a safe and supportive environment.